What I Learned Building a Service Business Website

I recently helped build the web presence for a carpet cleaning and dyeing business. The technical stack was straightforward — Next.js, Tailwind, Vercel — but the real lessons were in understanding what makes a service business website convert.

The Phone Number Rule

The phone number should appear in at least 5 places on every page: header, hero, process section, contact area, and footer. Service businesses live and die by phone calls. Every scroll position should have a tap-to-call within thumb reach on mobile.

Before and After Is Everything

For a cleaning business, before/after photos are the most powerful conversion tool. They bypass all the copywriting — a visitor sees a stained carpet become clean and thinks "I want that." Interactive sliders that let users drag between states are even better.

Schema Markup Matters

Google Ads quality score improves significantly with proper Schema.org markup. LocalBusiness, FAQPage, and AggregateRating structured data help your ads show rich snippets. This is free conversion optimization.